Video: Face-Recognizing Billboard Shows Ad to Women Only

-

A new high-tech, outdoor billboard being tested in London won’t let you see its advertisement.

Developed by Plan UK, a non-profit organization that helps children in third-world countries, the billboard will promote the group’s “Because I’m a Girl” campaign. The effort is designed to help sponsor girls in developing countries receive a proper education.

Men won’t be able to see the full ad, and will be directed to the organization’s website instead, to show men “a glimpse of what it’s like to have basic choices taken away.” The fairer sex, on the other hand, will see a full 40-second video promoting Plan UK’s cause.

Located in London’s West End, the ad is equipped with a high-definition camera that is used to scan passers-by’s facial features, determining their gender with a 90% success rate. The display, which cost an estimated £30,000 ($47,000), will run for two weeks in an effort to raise £250,000 ($391,700) via donations over the next four months.

TechLand



Comments

Post a Comment

Popular posts from this blog

Huge Japan Quake Cracked Open Seafloor

-
The March 2011 megaquake off the coast of Japan opened up fissures as wide as 6 feet (3 meters) in the seafloor, a new study finds. The fissures now scar the seafloor where peaceful clam beds once lay, according to Takeshi Tsuji, a researcher at Kyoto University in Japan . Along with seismic studies, the fissures, revealed by manned submersible vehicles that investigated the seafloor after the quake, show how the crust around the quake's epicenter expanded and cracked.
Read more

Index for a million documents on Polish Jewry to go online

-
Researchers of Polish Jewry are set to gain online access to more than 1 million new documents following an agreement signed by the Polish State Archives. Under the agreement signed last week, Jewish Records Indexing-Poland will receive indices to the documents from the Polish archives authority and place them on the website of the online database within one year, a JRI-Poland statement read.
Read more

A lot of the bread in the US will no longer be kosher

-
The largest baking company in the United States will be removing kosher certification from nearly all of its bread and rolls. Bimbo Bakeries USA confirmed to JTA that it will be removing the certification. The company produces brands including Arnold, Sara Lee, Stroehmann, Freihofer’s and others. Two of its major brands, Entenmann’s and Thomas, will remain certified kosher. So, kosher eaters, your crumb doughnuts and English muffins are still safe. A couple of rye breads also will retain their certifications. “Removing the kosher certification from some of our products was strictly a business-process decision to enable more efficient operations, and it was one we did not make lightly,” Bimbo said in a statement. “Thomas’ and Entenmann’s products as well as Arnold’s and Levy’s Rye Breads will remain kosher-certified. It is important to note that we have heard our consumers’ concerns and are working with kosher certification organizations and discussing alternative solutions.” The c
Read more