NY City Seeks to Become a New Internet Address
Businesses have long jockeyed for an address on Fifth Avenue — and the city is now hoping it can create a similar phenomenon online.
New York City is gearing up to apply for a new Internet domain with a .nyc suffix, a move made possible by a recent decision by the Internet Corporation for Assigned Names and Numbers, which oversees the Internet address system, to approve the creation of a large number of new so-called top-level domains.
The city is seeking a contract with a Virginia-based company, which would apply for the domain and operate and market it on the city’s behalf. The company would pay the upfront costs, and the city would get a share of revenue; under the five-year contract, it is guaranteed at least $3.6 million. London, Berlin, Paris, and Barcelona have said that they will also seek domains, but Rachel Sterne, the city’s chief digital officer, said she believed New York City was the only major city in the United States to be pursuing one.
Kevin Ryan, the founder and CEO of Gilt Groupe, a Web site that offers luxury goods, said that on a business level, the idea was an obvious one. “The domain space is a very lucrative space,” he said, since anyone starting a new business finds that every good name has already been taken. “Would I buy kevinryan.nyc? Yes. Would every business do it? Yes. So tens of thousands of people and businesses would buy that.”