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Israelis Lead in App Usage

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A report by mobile marketing company Velti plc (Nasdaq: VELT) found that, as of June, Israeli smartphone users were number one in the world in the use of apps, using them for an average of 80 minutes a day, Globes news reported.

Sweden is in second place, with Swedes using apps for an average of 76 minutes a day, followed by Singapore, with an average of 75 minutes a day. The US is in eighth place, with Americans using apps for an average of 38 minutes a day.

Velti said that in the battle for smartphone operating system leadership, Apple Inc. (Nasdaq: AAPL) is widening the gap over Google Inc's (Nasdaq: GOOG) Android in user exposure to advertisements 62% to 38%, respectively. Use of sports apps rose by 76% and use of games apps rose by 90%. Since May, the effective cost per mille (eCPM) also rose, especially for sports apps ($0.76) and games ($0.90).

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