Upper West Side Grocery Store Unveils Special Aisle For Men
Grocery shopping just got a little easier for men.
The Westside Market on 110th Street and Broadway on the
Upper West Side now has a “man aisle.”
“Initially it was a joke,” CEO George Zoitas told 1010
WINS. “We were tossing around an idea about maybe making a man section with
everything a man would need, whatever men buy.”
The idea started to make a lot of sense the more Zoitas
and his team joked about it.
“The Man Isle” was unveiled at the store Wednesday.
“We launched it at a small section of the store to see
how it goes and it’s been going really well,” Zoitas said.
The shelves are stocked with so-called essentials for
men, including shampoo, razors, beer, deodorant, beef jerky, chips and water.
“Maybe Walmart has men’s sections with electronics and
tools, but I’ve never heard of a supermarket having a dedicated aisle just for
things that most men would be interested in buying,” Zoitas said.
If successful, Zoitas will expand the initiative to four
other stores in Manhattan in New Jersey.
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