Study: Facebook Users Prefer Looks Over Intelligence
A new study conducted by chipmaker company Intel finds
that British Facebook users are more concerned about looking physically
attractive than appearing intelligent.
According to the chipmaker, 56 percent of the 4,374
people questioned admitted they’re more concerned about their physical
appearance in photos, while those in other European countries and the Middle
East care more for intelligence.
“New technologies tend to magnify the contradictions in
our behavior, said Genevieve Bell, director of Intel’s Interaction and
Experience Research. “We want both to create a good impression with our peers
and also complain about over-sharing. It takes time to find a balance.”
More than half of respondents in the UK expressed a
desire to be more like their social media personas in the real world, with many
admitting to lying online to impress others. More than half of those being lied
to claimed to know that this is the case.
The study also found that 89 percent of users believe
that parents should teach their children better online etiquette, while 45
percent of women and 34 percent of men admitted to lying online to cover up
their insecurities
Of the UK users surveyed, 91 percent agreed that some
topics are not appropriate to discuss on social networks. These restrictions on
lengthy – and possibly more thoughtful – discourse may have hindered people’s
ability to express intelligence through their social media persona.
Comments
Post a Comment