United Airlines Adds Digital Music Store To Rewards Program

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United Airlines frequent flier miles aren't just for free plane tickets and seat upgrades anymore.

Chicago-based United on Monday launched the latest way to spend miles -- at its MileagePlus Digital Media Store, which allows MileagePlus members to spend frequent flier miles on music tracks, albums and movies.

The Digital Media Store includes popular songs in .mp3 format from a range of genres, such as pop, rock, country, jazz and classical, the airline said. Some movies are available now, and TV shows and additional movies become available later this year, it said.

United also plans to feature exclusives on the site. The first exclusive is a bonus remix of "Dance Again" with purchase of "Dance Again ... The Hits," the recently released Jennifer Lopez greatest hits album that United sells for 1,150 miles, without "preferred pricing" offered to some MileagePlus members.

When we logged in, preferred pricing lowered the price of that album to 1,035 miles, and individual songs costing 150 miles were reduced to 135 miles. The movie,"The Hangover Part II"released in 2011, cost 2,545 miles, or 2,295 miles with preferred pricing.

MileagePlus members can visit digitalmediastore.mileageplus.com to log in and browse the site's music and movie sections. Purchases can be played on computers, tablets and smart phones.

Chicago Tribune


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