Wal-Mart Is Testing Mobile Checkout
Employees at Wal-Mart Stores Inc. WMT +0.48% are testing
a new checkout system that allows shoppers to use their mobile phones to scan
items as they walk through stores and pay at self-service kiosks, skipping the
cashiers' lines.
Called "Scan and Go," the new mobile-payment
application is the retailer's latest attempt to reduce long checkout lines; the
company says it spends $12 million per second on cashers' wages in the U.S. The
new system doesn't allow customers to pay with a mobile device, but is meant to
make scanning easier for them.
The trial comes after Wal-Mart's chief financial officer,
Charles Holley, announced plans in March to add more self-checkout lanes, where
shoppers scan and bag items without the help of cashiers. About 1,600 of the
more than 4,500 Wal-Mart and Sam's Club stores in the U.S. include a
traditional self-checkout option.
Wal-Mart confirmed it has asked employees to test the
mobile self-checkout in one store in Arkansas. The service is not yet available
to customers.
Retailers have been testing self-checkout lanes for more
than a decade in an attempt to reduce labor costs and speed up transactions,
but not all chains have been happy with their experiences. Companies including
grocery chain Albertsons LLC and Swedish housewares giant IKEA Group are
starting to eliminate self-checkout, citing lost revenue, theft and lack of
interaction with customers. Many shoppers also complain the self-service
systems are balky.
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