Despite Rising Costs, Demand for Hand-Made Shmurah Matzoh Continues to Rise
The buzz in the kosher food industry is that there will be some price increases for many items, particularly those affected by significantly higher commodity prices.
But even if there is some uncertainty whether such price increases will be applied across the board, one thing is for certain – the cost of handmade Shmurah Matzoh continues to rise.
Shmurah refers to “matzah made from wheat which is guarded from the time that it is harvested." Due to the seriousness of avoiding any chametz on Pesach, shmurah matzah is meticulously safeguarded to make sure it does not come in contact with water. The wheat is reaped before the sheaves have completely dried out, the kernels are carefully examined to make sure that there are no grains which have split or that are sprouting, and the harvest is carefully supervised to make sure that it does not become damp until it is ground into flour.
Because of the painstaking process of producing shmurah matzah, price per pound remains extremely high, hovering around the $23 lb. mark, and is rising each year. The price of $14 of just a few years ago is but a distant memory.