Through storefronts, websites, catalogues and 800
numbers, the Purim gift basket concept is increasingly becoming the domain of
not-for-profit charities.
A leading kosher food expert who helped set up some
of these programs, guessed that in New York City alone the program will net
more than $7 million for charities in addition to the many who will be making
donations in lieu of sending mishloach monos.
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