Waze named Best Mobile App
While Israeli representatives failed to take
home an Oscar this week, an Israeli company won top honors at the international
mobile industry's prestigious award ceremony.
Israeli navigation application Waze was named
the Best Overall Mobile App in the Global Mobile Awards competition, held as
part of the Mobile World Congress (MWC) in Barcelona.
Waze competed in the main category, Judges
Choice – Best Overall Mobile App, against four of the world's most famous
applications: The Dropbox file hosting service, the Flipboard technology news
application, the Sky Sports F1 software and the Square electronic payment
service.
Waze, the most popular free navigation
software in Israel, is based on "the wisdom of crowds" – real-time
traffic information received from users – in order to present drivers with the
shortest way to the target and warn them of any hazards.
The application is a success abroad as well,
with some 40 million users. According to recent reports, technology giant Apple
held talks with Waze and looked into the option of buying the company.
"It's a great honor," said Waze CEO
Noam Bardin after receiving the award. "We are proud to be in good company
with the world's leading applications. The people responsible for the success
are mostly our community of users, and we thank them."
Waze was not the only Israeli representative
in the competition. Isracard's MyCheck for Cellpay application was nominated in
the Best NFC/ Mobile Money Product or Service category.
Israeli uTest, a "marketplace for
software testing services," was nominated in the Best Enterprise Mobile
Service category.
Intucell, which develops mobile network
management technologies and was recently sold to Cisco for $475 million, was
nominated in the Best Mobile Infrastructure category for a special
Self-Optimizing Network (SON) project it conducted with AT&T.
Samsung Galaxy S III won in the Best
Smartphone category, beating Apple iPhone 5, HTC Droid DNA, Nokia Lumia 920 and
Samsung Galaxy Note 2.
Google Nexus 7 was named Best Mobile Tablet,
beating Amazon Kindle Fire HD 8.9, Apple iPad mini, Apple iPad
(fourth-generation), Asus Transformer Infinity and Samsung Galaxy Note 10.1.
Some 1,500 companies from 205 countries are
displaying their products at the MWC exhibition. Israel is represented this
year by more than 100 companies – the fourth largest delegation to the event
after the United States, the United Kingdom and France.
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