Twitter brings trending topics to 160 new locations
Twitter, in an effort to make its site more
useful to an ever-increasing number of people, is rolling out its Trends topic
discovery feature in 160 new locations.
Trends, which launched last year, is
designed to display popular topics on the site tailored to individual users,
based on their location and who they follow. Originally available in 150
worldwide locations, the feature is now active in 160 additional locations, in
countries including Belgium, Greece, Kenya and Poland, including 130 new cities
in countries that already have Trends, Twitter announced Thursday.
"To make Trends more convenient and
relevant for people around the world, we're constantly working to bring Trends
to more locations," Twitter software engineer Royce Cheng-Yue said in a
blog post.
The new Trends locations can be found by
clicking "Change" in the Trends sidebar on twitter.com and selecting
the city or country of interest, Twitter said.
By clicking on a trending topic, the user
is brought to a search results page for that trend, displaying all the tweets
including that phrase or hashtag. Trending topics may also be hashtags, but
they don't have to be.
Trends is also available on mobile.twitter.com
and on Twitter's official mobile apps.
Twitter's Trends feature also includes
Promoted Trends, which lets advertising partners pay to have certain topics
appear at the top of users' lists. Twitter did not clarify whether Promoted
Trends would also be launching in the new locations.
Trends is designed to display breaking news
and current hot topics that are relevant to the user, but it will also display
world and local news events regardless of its personalization, Twitter said.
For example, on Thursday afternoon a San Francisco-based user saw the hashtag
#SFGiants, as well as "Pusha T," "Europa League" and
"Tianlang Guan."
Gauging the immediate user reaction on
Twitter to the expansion of Trends was difficult; many tweets simply posted
links to other reports on the expansion.
Trends was previously expanded last
December, when it was brought to 100 new cities, including Istanbul, Frankfurt
and Guadalajara. Twitter did not immediately respond to comment on where, or
when, Trends might next be introduced.
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