Windows 8 takes blame for 'brutal' PC sales slide
Microsoft's Windows 8 took another knock
Wednesday as research firm IDC laid much of the blame for the first quarter's
historically-horrible PC numbers at the feet of the beleaguered operating
system.
Yesterday, IDC and rival Gartner released
their estimates for 2013's first-quarter PC shipments. The former painted a
gloomy picture of the industry, saying that the 14% decline, year over year,
was the largest ever in its nearly two decades of tracking.
Gartner pegged the global downturn at 11%.
While the drop was expected -- IDC, for
example, had forecast an 8% contraction year over year -- yesterday's figures
had one analyst searching for words. "It's brutal," said Bob
O'Donnell of IDC. "These are disastrous numbers. Huge."
O'Donnell was one of the IDC analysts who
blamed Windows 8 for the unprecedented fall-off in consumer PC purchases during
the quarter. "Not only has Windows 8 not helped, but it's actually hurt PC
shipments," he said in an interview.
In a statement that accompanied the firm's
estimates, O'Donnell ticked off a now-familiar litany of Windows 8's confusing
traits that caused consumers to shy from new PCs, including the
bold-but-radical move to the tile-based "Modern" user interface (UI),
the removal of the Start button and menu from the "Classic" desktop
UI; and the touch-first strategy Microsoft's taken.
"The costs associated with touch PCs
have made PCs a less attractive alternative to dedicated tablets and other
competitive devices," O'Donnell said in the statement. "Microsoft is
going to have to make some very tough decisions moving forward if they want to
help reinvigorate the PC market."
Jay Chou, another IDC analyst, also tapped
Windows 8 for contributing to the decline in PC shipments. "Users are
finding Windows 8 to offer a compromised experience that doesn't excel either
as a new mobile interface or in a classic desktop interface," he said in
the same statement. "The result is that many consumers are worried about
upgrading to Windows 8."
David Daoud, however, said that Windows 8
is only one of several factors that suppressed PC shipments. "This was a
perfect storm, and Windows 8 was just one issue among many," IDC analyst
Daoud contended in an interview.
He ticked off several other contributors,
including a general saturation of PCs, especially in developed countries like
the U.S.; the fact that PCs bought since 2008 or 2009 remain "good
enough" for what consumers want out of a desktop or laptop; and in some
parts of the world, stagnant economic conditions.
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