New York City is getting its own Internet domain.
Mayor Michael Bloomberg announced Tuesday the new .nyc web domain will be available for New Yorkers and local businesses later this year.
A website touting the new domain said localizing a web address will make it easier for people to search for New York City businesses, organizations and content.
According to a release, New York is one of the first cities in the world to be granted a geographic top-level domain by the Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit private organization responsible for overseeing the distribution of IP addresses and domain names.
The approval of .nyc comes as ICANN works to expand the number of generic top-level domains beyond extensions like .com, .org and .edu.
“Having our own unique, top-level domain – .nyc – puts New York City at the forefront of the digital landscape and creates new opportunities for our small businesses,” said Mayor Bloomberg in a statement. “They’ll now be able to identify themselves as connected to New York City, one of the world’s strongest and most prestigious brands.”
City Council Speaker Christine Quinn proposed the .nyc domain in her 2009 State of the City speech.
“With a new top-level domain name, New York won’t just be the greatest city in the world – we’ll also be the greatest city on the Internet,” said Quinn in a statement. “The Council first recognized the great potential in establishing the .nyc domain name and I am thrilled to announce that our collaboration with the Bloomberg administration has achieved real results for New Yorkers. The addition of a .nyc suffix will give small businesses and residents the chance to secure their own city-themed, personal domain name and generate millions of dollars in revenue for the City.”
Registrants must have their primary residence or a bona fide presence within the city of New York to qualify to register for the .nyc domain.
City officials said business, particularly small business, is now greatly impacted by web search results. The .nyc domain will improve search results for local businesses, according to officials.
Registration for the special domain will open later this year with fees to be determined, the city announced.