GE Makes $100 Million From London Olympics; $1 Billion Since Signing As Olympic Sponsor
The Olympics have definitely been good to GE. The General Electric Co made about $100 million selling lights, power supplies and medical devices for the London Olympic Games, reports Reuters. Since signing on as a top Olympic sponsor in 2005, it’s pulled in about $1 billion selling equipment to the Games in Torino, Beijing and Vancouver. Half of that amount was generated through deals with the 2008 Beijing Games alone.