Russian Jewish group using online marketing to deliver free matzah
The Russian Jewish Congress and one of the country’s leading Internet companies are partnering to deliver free matzah to Moscow's Jews. The collaboration with the online marketing giant Vigoda.ru will allow the Jewish organization to send 2 million emails on Thursday offering the matzah for the cost of delivery -- an offer RJC hopes will help introduce the Passover staple to the homes of young professionals who otherwise would not receive matzah.